Munich
+49 (0) 89-84 101-0
Wiesbaden
+49 (0) 611-180 84-0

Advertainment THE ART OF PLAYFULLY
ENTHUSING CUSTOMERS

Motivate customers and prospects with appeal

Your goal is to create a lot of attention – for the brand, for a product, for an offer, or for transformation to digital services. Advertainment, infotainment or gamification often make useful additions to marketing communications. With a well-thought-out idea, you will ensure positive emotions and win great appeal for your offer. The result: acquisition of prospects – traffic increase – high willingness to transform.

In line with your specific goal, we will develop, implement and operate your individual advertainment solution, which does not come off the peg. For us, this includes clever, original and feasible ideas that bear your signature as well as complete implementation and integration into existing processes and administrative support for the complete duration of the campaign. In short: utterly well thought-out and feasible Advertainment!

 

ADVENT CALENDAR

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Customer:                  S-POOL Sparkassen

 

Objective:                   Customer portal traffic on the web and in app

 

Special feature:

  1. Central solution for decentralised use of the Sparkassen savings banks
  2. Integration into existing customer portal processes
  3. Transfer of customer data from the web portal and the app portal
  4. Daily instant prizes when opening the calendar days
  5. Scoring system for the main prize draw on 24th Dec. – 3pm
  6. Collaboration with benefit partners from the customer portal
  7. Integration and reward offers of participating benefit partners
  8. Daily email reminder, addressing recipients individually and personally

 

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EUROPE BETTING GAME

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Customer:                  Stemmer Imaging

 

Objective:                   Europe-wide customer support for the football World Cup

 

Special feature:

  1. Central solution for decentralised deployment in Europe.
  2. Multilingual solution.
  3. Letter invitation to B2B contacts.
  4. Delivery of individual access codes to ensure a closed user circle
  5. Seven (7) reminder interactions during the World Cup with custom insertion of advertising space.
  6. Country ranking and Europe ranking.
  7. When desired, daily email reminder, addressing recipients individually and personally.

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ADVENTURE TOUR

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Customer:                  CosmosDirekt Insurance

 

Objective:                   Transformation customer portal and customer loyalty

 

Special feature:

  1. Creation of a world of experience that also represents a real experience for the customer.
  2. Maximising participant motivation for 6 weeks during the summertime.
  3. Integration into existing customer portal processes.
  4. Transfer of customer data from the web portal to the online event.
  5. Weekly prizes with a high experience element.
  6. Budget optimisation through acquisition of collaborative partners.
  7. Integration and reward offers of cooperation partners
  8. Daily email reminder, addressing recipients individually and personally

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IFRAME EUROS GAME

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Customer:                  DAB Bank AG

 

Objective:                   Customer loyalty and reactivation for the football World Cup

 

Special feature:

  1. iFrame solution.
  2. Integration into existing customer portal processes.
  3. Transfer of customer data for implementing communications.
  4. Custom development of the prize logic and awarding of prizes.
  5. Sponsor acquisition and collaboration with benefit partners
  6. Individual integration and reward offers of sponsors
  7. Daily email reminder, addressing recipients individually and personally

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SPRING CALENDAR

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Customer:      CosmosDirekt Insurance

 

Objective:       Increasing traffic and transformation of the customer portal during the spring time

 

Special feature:

  1. Adaptation of an advent calendar logic for the spring time
  2. Creation of a seasonal world of experience relating to product offers.
  3. Maximising participant motivation for the 4-week duration.
  4. Integration into existing customer portal processes.
  5. Transfer of customer data from the web portal to the online event.
  6. Daily instant prize with a high experience element.
  7. Budget optimisation through acquisition of collaborative partners.
  8. Integration and reward offers of cooperation partners.
  9. Daily email reminder, addressing recipients individually and personally

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2,000 TRAVEL AGENCIES

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Customer:                  rtk Raiffeisen travel agencies

 

Objective:                   Showroom traffic in the travel agency during the summertime

 

Special feature:

  1. Central World Cup betting game solution for decentralised deployment at 2,000 travel agencies.
  2. Establishment of a CMS solution for travel agency individualisation.
  3. One-time setup of the travel agency master data for the online presence.
  4. One-time set-up of individual travel agency email customer communications.
  5. Independent adjustments and individualisation of customer communications by the travel agency.
  6. Activation communications at the POS.
  7. Custom development of the prize logic and awarding of prizes.
  8. Sponsor acquisition and collaboration with benefit partners.
  9. Individual integration and reward offers of sponsors.
  10. Daily travel agency email reminder, addressing recipients individually and personally
  11. Integration of different user groups for internal use of the betting game (press, rtk headquarters, travel agency staff).

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ADVENT CALENDAR

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Customer:                  Hamburger Sparkasse

 

Objective:                   Customer portal traffic on the web and in app

 

Special feature:

  1. CI-conform design of the advent calendar.
  2. Creating local identification and recognition of the home country.
  3. Integration into existing customer portal processes.
  4. Transfer of customer data from the web portal and the app portal.
  5. Daily instant prizes when opening the calendar days.
  6. Scoring system for the main prize draw on 24th Dec. – 3pm.
  7. Collaboration with bonus partners from the customer portal.
  8. Integration and reward offers of participating benefit partners.
  9. Daily email reminder, addressing recipients individually and personally.
  10. Daily thank you for visiting by parachuting Father Christmas.

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I want to learn more

OUR INTRODUCTORY OFFER

COMPLETE CREATIVE CARD MAILING!

  • Creative concept for maxi postcard
  • Address management
  • Production
  • Personalisation
  • Postage

DO YOU WANT TO START WITH US?

Direct contact

Telephone +49 (0) 611-180 84 84
seifert@tronn.de

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